VERDANT

Product strategyUX/UI designNext.jsData visualization
Verdant green analytics dashboard

The challenge

Building a simpler product without making the underlying work simplistic.

Commercial teams were piecing together acquisition, revenue and project health across several tools. Reports arrived too late to change the outcome and gave leaders no shared version of performance.

Our approach

01

Define decision metrics

We started with the weekly decisions leaders needed to make and traced each metric back to an accountable source.

01 / 04

The results

Performance. Measured in production.

growth rate18.5%
reporting systems5→1
report preparation−72%
tracked users2.4M
Next projectATLAS

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